Keren Amazes Milan with Chinese Good Design

From November 7th to 12th, Keren was invited to participate in the 2023 Milan International Motorcycle and Bicycle Fair in Italy, and made a grand appearance with its SRT series, Stardust and other original products. During the six-day exhibition, Keren's booth was packed with people, and its products were appreciated and recognized by many industry professionals. Dealers from more than ten countries signed contracts and placed orders on the spot, and the bikes were even ordered as soon as they were displayed, and there was even a fiery scene of grabbing the bikes with cash in hand!

Original design is a school of its own

The vast majority of today's two-wheeled electric vehicle design, at first glance, technology and fashion, but a closer look is similar, lack of personality and tone, obviously with the design company assembly line operation suspicion.

"Although it comes from China, the design is very Italian!" This was the comment of a European customer who was watching the exhibition about Keren's products. As a practitioner of original design, Keren has a systematic team of automobile designers and has invested heavily in building the industry's top industrial design center, insisting on making original designs for Chinese people. In Milan, the design capital of the world, original design products are more respected, and Keren, with its own style and flavor, is therefore more popular.

Let the good design into thousands of households

Throughout the exhibition, there is no lack of avant-garde technology of electric two-wheeled vehicle design, but most of them are concept cars or model cars, which are still far away from mass production, and it is not known whether they can eventually be mass-produced in the original form or not, which increases the distance between good design and consumers.

In terms of product design, Keren has a set of its own values, that is, good design should not be "can only be seen from afar can not be desecrated to play" attitude of high, so that the user is deterred, and by no means with the "expensive, luxury, high-end" 100% binding, good design should be pro-people, or even grounded! Good design should be approachable, and even grounded, just as the product design concept that Keren insists on - let good design into thousands of households, so that more users can enjoy good design.

Based on this core value, Keren's models in this exhibition have been mass-produced, and what we bring to the European users is the good design that can be bought, which also creates the hot phenomenon of Keren's on-site signing a lot of contracts.

Let design serve function

Keren believes that as a means of transportation, a good EV design should be based on good functionality rather than design for the sake of design. As advocated by the Bauhaus School, let the design return to the design itself, emphasize practicality and functionality, and design simple products that can be used by all people.

Take for example the most talked-about item in Keren's exhibit, Stardust, which, as the name suggests, is inspired by the ever-changing nebulae in the universe. Keren captured the color of the vast stardust and broke the industry's inherent cognition of design by creating the first "Starlight Shield" transparent front panel, with seven colors that can be switched at will, making the vehicle look like it comes with its own starry sky roof, which shines brightly in the night. Meanwhile, Stardust also perfectly combines technology and retro elements to create a retro and mellow body, interpreting a unique new style of future retro cycling.

In addition to the visible face value, "Stardust" carries the unremitting pursuit of product functionality by Keren's R&D team.

In terms of safety, the Stardust adopts a newly designed high-strength carbon steel double-tube frame and front and rear high-performance disc brakes, which makes the vehicle have stronger driving stability and maneuverability, while the rear suspension adopts hidden motorcycle-grade mid-mounted hidden hydraulic damping, which makes the visual effect more simple and the riding experience more stable; the HUD transparent instrument panel, which can be seen through in one glance, has good visibility even in bright light, which makes the Stardust more functional. Transparent instrument panel, even in bright light, also has good visibility, without having to look down to get important data when riding, safety is greatly improved.

In terms of power, "Stardust" adopts KePower electric drive system researched and developed by Keren, which improves the range by more than 25%, and is full of energy, and is driven by technology to help efficient cycling.

In terms of intelligence, "Stardust" is equipped with Keren's self-developed KeLink Intelligent Driving System, which brings users a more convenient and interesting riding experience in unlocking, starting and stopping, anti-theft and interaction.

Incorporating each user's experience into the entire vehicle design and product innovation, covering all aspects of the riding process, Keren brings the temperature of the design while researching the depth and breadth of the technology.

Electric vehicle can carry the weight of the body, but also more able to support the soul of the bottom, can always be original power, give the electric vehicle products in good mobility in addition to more possibilities, is committed to providing users around the world with good-looking and practical products, so that cycling has become a kind of enjoyment!