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In 2022, the electric vehicle industry is surging, and the competition is extremely fierce, but Keren Electric is overwhelming, and has achieved amazing performance in multiple dimensions. Keren Electric has attracted the industry's authoritative media to report, and they have praised "Kern Electric, bright prospects"! How do we do this as a rising star in the industry? A look back at some of the most impressive events of 2022 might reveal something.
State-owned company ensure confidence, intelligent design ensure strength
Zhejiang Taiyun Group, the parent company of Keren Electric, is a comprehensive state-owned enterprise group. Although state-owned, we do not follow the old path of traditional state-owned enterprises, but rely on the strong resource advantages of the group, insist to original design, pursue innovation, and constantly improve the research and development strength.
Only one year after its establishment, Keren Industrial Research Institute has obtained two major authoritative certificates of "Hangzhou Enterprise High-tech Research and Development Center" and "National High-tech Enterprise" with its intellectual manufacturing strength. As one of the representatives of high-quality development of Chinese manufacturing, it has been interviewed by China Blue TV's "Digital Intelligence Zhejiang" Future Factory Series live program. At present, we are with strong technical advantages, and we have more than 100 core patents and dozens of honorary certifications.
It can be said that it is the persistence and efforts of Keren that make the title of "state-run" become its own unique value label. Through its own strength, it opens up a gap with other brands and successfully enters the fast track of development, becoming a good brand trusted by the industry, dealers and consumers.
Original product design, driven by innovation
Of course, a good product is the real core asset of a good brand. On July 5, 2022, Keren held brand upgrade and original new product release conference in Hangzhou Asian Games Venue "little Lotus", for that conference, Keren released a new brand positioning "intelligent design" and a series of product matrix which includes the family products SRT series and iBike pure torque bicycle series, so that the whole industry saw the vehicle research and development strength of Keren Electric .
Original products cannot be separated from technological innovation. Our fully self-developed three-in-one power train "Dilu platform" achieves the industry's rare integration reform of motor, electric control, transmission system; After 13 years of research and development of pure torque power booster system, Keren opened up a new market of pure torque power bike in China. The one piece all-aluminum frame and the rear shock absorption technology promote the innovation and development of electric two-wheelers.
We are confident that we will lead the new fashion of the industry with the original product matrix and reconstruct the future competition pattern of the high-end market.
A combination of marketing, taking advantage of star power
In addition to the hard power of products and technology, Keren also have powerful marketing soft power. The formulation and implementation of spokesperson strategy is the best evidence. Throughout the industry of other brands, signed spokesperson has become a marketing standard, but few brands really deep bundle with spokesperson, Keren make it!
In 2022, Keren, with its spokesperson "Shen Teng" as the core, launched three marketing campaigns to occupy the high point of brand traffic throughout the year. From July to September, Keren took advantage of the movie IP of "Moon Man" and cooperated with cinemas across the country to vigorously blast the summer vacation, achieving top exposure of "offline cinema + microblog"; In November, based on the release of the brand TVC starring Shen Teng, the promotion with the theme of "Shen Teng Exploring the Keren Space Base" was officially launched. The TVC is posted on microblog for the first time, Tiktok task for all people, and the original information stream bombarding successively, constantly occupying the minds of users; At the end of the year, the all-media Spring Festival final offensive with the theme of "everything Keren" came. Shen Teng's New Year greeting video, Spring Festival lucky draw, platform interaction and other content were exported strongly, penetrating the whole Spring Festival. The powerful long tail effect even extended the influence of the activity to the begin of 2023.
After the three rounds of promotion, the spokesperson strategy has achieved remarkable results, and we have basically locked the position of the traffic king of the industry in 2022. We believe that Keren enter the industry quasi-line brand is just around the corner.
Diversified channel layout, terminal upgrade enabling sales
Flow era, transform is the most important thing. No matter how large the traffic, it also need to attract end users by channels to achieve the dual value of traffic and sales. Keren understand this very well, we precise layout to promote terminal sales from the sinking market to the first-line market.
In the beginning of 2022, Keren sent 100 buses to tour the streets in the core market of China. After that, we spent tens of millions of dollars to run ads on the high-speed railway stations in dozens of important cities, and moved the image exhibition hall into the waiting hall, reaching hundreds of millions of passengers. Keren further deepen the brand recognition of users, and form the all-penetrating publicity situation.
With the general trend of consumption upgrading and consumption classification in the electric vehicle industry, users' perception of the experience and consumption scenarios of electric vehicle terminals also occupies an increasingly high proportion in daily sales, so we never neglect the innovation and construction of terminals.
In 2023, our 500 square meters Zhongshan flagship store officially opened, the store contains the intelligent gene to enable the terminal, at the same time, Keren has its own way to improve sales, jointly launch a new marketing model of urban grid with Zhongshan Xiaoteng City Grid. Keren created the electric industry terminal channel service, which undoubtedly brings a new profit growth point for our dealers and really help them win in the future.
Come with Keren to go to a brilliant future
2022, we join hands with Shen Teng attract the eyes of the whole industry. 2023, we are ready to pursue a more brilliant future, and believe our success will beyond our imagination. A new round of industry reshuffle has begun, Keren Electric savings for a long time, and the brand potential energy is about to break out again!
2023, March 13th, China Zhejiang International Bicycle New Energy Electric Vehicle Exhibition, International Expo Center D Hall D1212, we wait for you to come!
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